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The Art Behind Pharmaceutical and Medical Device Brand Naming
February 3 @ 1:00 pm - 2:00 pm
PSC Biotech, a BioOhio member savings partner, and the Brand Institute & Drug Safety Institute present a webinar series on “The Art and Science of Naming Drugs and Medical Devices.” The two-part series will focus on technical and strategic considerations and the legal and regulatory challenges of medical product name development.
Join us on Wednesday, January 27, 2021 at 12:00 PM CST (1 EST) to hear about “The Science Behind Nonproprietary (Generic) Drug Naming” with world-renowned nonproprietary naming expert and the President of Drug Safety Institute’s Nonproprietary Naming Division, Sophia Fuerst. Learn about the taxonomy of nonproprietary nomenclature, the differences between generic and brand naming, and the regulatory agencies/processes involved.
Our 2nd Part of the series, “The Art of Pharmaceutical and Medical Device Brand Naming,” will launch on Wednesday, February 3, 2021 at 12:00 PM CST (1 EST). Scott Piergrossi and Jerry Phillips will discuss the key challenges and opportunities, creative strategies, and regulatory considerations involved in the development of pharmaceutical and medical device brand names.